My Story

My name is Danny Coyne. I was born in Perth, Western Australia, in 1989, and my life has been a journey of extremes. I've experienced incredible highs, devastating lows, business success, personal failure, addiction, loss, recovery and, ultimately, the opportunity to rebuild my life with a completely different perspective on what really matters.

Today, I am the founder and owner of Six Seasons Recovery, a luxury rehabilitation and mental health retreat in the South West of Western Australia. But before I found my purpose in helping others, I had to confront some difficult truths about myself and learn, firsthand, what it takes to change the direction of your life.

This is my story.

Growing Up in Perth

I grew up in Perth's northern suburbs as the oldest of three boys, all born just 13 months apart. I had a great childhood filled with family holidays, travel, sport and plenty of time outdoors.

I attended Our Lady of Grace Primary School in North Beach before moving to Trinity College in East Perth for high school. Sport was a huge part of my life. I loved Australian rules football, cricket and surfing, and spent countless mornings and afternoons at the beach with my brothers before and after school.

At Trinity, I played First XVIII football and First XI cricket. I was competitive, driven and always wanted to push myself. I worked hard academically as well, achieving results in my TEE that allowed me to begin a Commerce degree at the University of Western Australia, majoring in Accounting and Business Law.

Looking back, I was a fit, healthy and ambitious young man who believed that if you worked hard enough, you could achieve almost anything.

That belief would take me a long way. But life would eventually teach me that hard work and ambition alone aren't enough to protect you from yourself.

Business, Sport and Ambition

At 20, I moved to Rockingham with my then-partner to manage a restaurant my father had built and fitted out. I spent the next six years running the restaurant, which gave me my first real exposure to business, entrepreneurship and the responsibility of managing people.

I was also extremely active and committed to fitness. In 2009, I competed in the Busselton Ironman and became the youngest placed finisher in the event.

I later transferred my studies to Curtin University so I could complete my degree online while working full-time. By this stage, I was managing two restaurants, studying and training for one of the world's toughest endurance races: the Marathon des Sables, an ultramarathon across the Sahara Desert.

During a final 90-kilometre training run, I injured my knee in the last 10 kilometres and was forced to withdraw from the race in 2011.

At the time, it felt like a major setback. I had invested so much into preparing for the challenge, and suddenly, I had to find something else to do.

Instead of travelling to compete in the race, I went to Oktoberfest.

I had no idea then, but that decision would mark the beginning of a decade that would change the course of my life.

The Decade That Changed Everything

Over the following ten years, my life moved in a direction I could never have imagined.

Professionally, I continued to achieve what many people would consider success. I built and sold an accounting and bookkeeping firm, then started New Sensation Homes from scratch.

The construction business grew into a company turning over more than $20 million annually, employing approximately 40–50 staff and managing around 120 jobs on site. I was building a business, creating employment and working towards what I thought success was supposed to look like.

I married in 2014, and from the outside, it appeared that I was building a successful life.

Behind the scenes, however, I was struggling with addiction on a daily basis.

Over the years, my substance use escalated. I experienced multiple overdoses, repeated hospital admissions and ongoing psychiatric treatment. I was caught in a cycle that I struggled to understand, let alone escape.

I was trying to keep my life together while privately losing control of it.

In 2020, my marriage ended. I found myself navigating the breakdown of my family while also trying to manage my addiction and the pressures of running a substantial business.

In 2021, following an overdose, I ended up in intensive care at Royal Perth Hospital after multiple seizures and being hooked up to life-saving machines. It was a serious turning point. Later that year, I attended rehabilitation at Noosa Confidential, one of Australia's well-known private rehabilitation facilities focusing addiction treatment.

For the first time, I began to seriously confront the issues that had been driving my behaviour and the changes I would need to make to live differently.

But recovery was not a straight line, and rebuilding my life would take much longer than simply completing a rehabilitation program.

Losing Everything I Thought Defined Me

In April 2022, New Sensation Homes went into liquidation. By the end of that year, I had been declared bankrupt.

The consequences were enormous. Around 50 homeowners were left with unfinished homes, and I was faced with the reality of what had happened to the business I had worked so hard to build.

I made the decision to sell everything I personally could and put the money back into the company in an effort to finish as many homes as possible. We ultimately managed to complete approximately 70 of the 120 jobs that had been underway.

I know the impact of a business failure extends far beyond the person whose name is attached to it. It affects families, employees, subcontractors, suppliers and everyone who has placed their trust in you. I carry the lessons from that period with me.

At the same time, I was navigating years of family court proceedings. The financial proceedings ran from 2020 to 2024, while the parenting proceedings continued from 2020 to 2025. During that time, I undertook extensive drug testing, including weekly testing for a year and three consecutive years of testing as part of the broader process.

Parts of my life also played out publicly, with repeated media coverage.

It was an incredibly confronting period. I was dealing with the loss of my marriage, the consequences of my addiction, the collapse of my business, bankruptcy and the challenge of rebuilding my relationship with my children.

For years, I had measured myself by what I could build, what I could earn, what I could achieve and how others perceived me.

Suddenly, those things no longer provided an answer to the question I needed to ask myself:

Who am I when everything I thought defined me is gone?

The Day My Life Changed Direction

After closing New Sensation Homes in 2022, I travelled to Bali for two months. I needed time away from everything familiar to reflect on my life and decide what I wanted the next chapter to look like.

While there, I undertook meditation training through the Australian Institute of Mindfulness. I began exploring mindfulness, self-awareness and the relationship between our thoughts, habits and behaviours.

I didn't have a grand plan. I didn't know exactly what I wanted to do next. But I knew I wanted to do something meaningful with what I had experienced.

I wanted to work in addiction. I wanted to help people who were struggling, particularly those who felt trapped in patterns of behaviour that were damaging their lives and the people around them.

I knew what it was like to keep making decisions that took you further away from the person you wanted to be. I knew what it was like to have people lose faith in you, to lose faith in yourself and to wonder whether you could ever put things right.

And I knew how much I wished I had understood earlier what I would later learn about recovery, personal responsibility and the ability to change.

One of the most enlightening days of my life was the day I was declared bankrupt. It sounds strange to describe such a difficult moment that way, but losing everything forced me to reconsider what I had been chasing.

It wasn't the money. It wasn't recognition. It wasn't the next business or the next achievement.

What I really wanted was to be healthy, to be present for my children, to build a loving family and to spend my life with people who mattered to me.

For the first time in a long time, I had clarity about what I wanted my life to stand for.

I decided that if I was going to rebuild, I wanted to build something that could make a genuine difference to other people.

Studying Psychology and Finding My Way into Recovery

In 2022, I returned to study, enrolling in psychological science at the Australian College of Applied Professions (ACAP). I completed a Certificate of Psychological Science and a Graduate Diploma of Psychological Science between 2022 and 2024.

While studying full-time, I was determined to get practical experience in the addiction and rehabilitation sector. I applied for positions across Perth's rehabilitation services and was even willing to offer my services voluntarily while receiving Austudy.

I wasn't looking for a quick career change. I wanted to learn the industry properly, understand the clinical processes involved and work alongside people who had dedicated their lives to helping others.

Eventually, I secured a position at the Whitehaven Clinic under Tabitha Corser. Tabitha was a fantastic mentor and has been helping those in the mental health space for years. What I learnt about myself and others through her has been invaluable. Over the following 14 months, I received training and experience across many areas of addiction support, admissions and intake processes.

This experience helped me understand the complexities of recovery beyond my own personal journey. Every person's circumstances are different. Addiction doesn't exist in isolation, and lasting change often requires us to look at the physical, psychological, emotional and environmental factors that shape our lives.

It was also at Whitehaven that I met my now-fiancée, Hayley. We were both working there at the time, and we would eventually share a vision that became much bigger than either of us initially imagined.

My personal experience had given me a reason to enter the industry. My education and work experience helped me begin to understand how I could contribute to it.

The Birth of Six Seasons Recovery

In January 2024, I left the Whitehaven Clinic and began putting the foundations of Six Seasons Recovery in place behind the scenes.

I had identified what I believed was a significant gap in Western Australia: the opportunity to create a private, high-quality rehabilitation and mental health retreat where people could receive individualised support in a calm, restorative environment.

I wanted to create something different from what I had experienced and learned about the industry. A place where recovery was not just about getting through the immediate crisis, but about rebuilding the foundations of a healthier and more meaningful life.

In February 2024, Hayley and I moved to the South West of Western Australia to bring that vision to life.

We worked through the challenges of establishing the property, building the program, bringing the right people together and creating an environment where guests could feel supported, respected and understood.

With my fiancée, Hayley

Our first guest arrived in May 2024.

From that first admission, we have steadily built Six Seasons Recovery into the business it is today. Every step has involved learning, adapting and continuing to refine what we offer.

Six Seasons is deeply personal to me. It represents the lessons I have learned, the mistakes I have made, the work I have put into changing my life and my belief that other people deserve the opportunity to do the same.

Our goal is to build one of Australia's leading rehabilitation and mental health retreats, recognised for the quality of our care, the experience we provide and the meaningful changes we help people make.

But for me, success will always mean more than the size of the business.

It will mean the person who arrives feeling lost and leaves with hope. The family that begins to rebuild trust. The individual who discovers that their past does not have to dictate their future.

That is the work that matters to me.

My Life Today

Today, I am engaged to Hayley, whom I proposed to in July 2025. Together, we are building our family, our businesses and a future that reflects the values we now hold most closely.

I have two beautiful boys, Hugo and Louie, and Hayley's daughter, Miley, who will soon become my stepdaughter. Our children are all around a year apart in age, and being a father and building a strong family life are among the most important things to me.

Our crew at Caversham Wildlife Park

We also have two much-loved fur babies, Sol and Kegs — with Kegs affectionately known as Keg on Legs.

Outside work, I'm still a passionate sports fan and a lifelong supporter of the Western Bulldogs. I love cricket, travelling (Bali will always hold a special place in my heart), exploring great food and spending time on anything connected to health and wellness.

You'll often find me at the gym, in a sauna or an ice bath, or enjoying the simple ritual of lighting incense and taking a moment to slow down.

I have always been someone who enjoys pushing boundaries and pursuing new challenges. These days, however, my understanding of achievement is very different. Health, family, meaningful relationships and doing work that matters now sit at the centre of everything I do.

I am also continuing my academic journey and am currently studying Psychology Honours at the University of Adelaide.

I believe that personal development is a lifelong process. There is always more to learn, more to understand and another opportunity to become a better version of yourself.

What I Believe About People

My experiences have shaped the way I view people, loyalty, relationships and the world around me.

I believe in backing people who genuinely want to change their lives. If someone is prepared to be honest with themselves, take responsibility for their decisions and put in the work, I will always want to see them succeed.

I am loyal to the people who are loyal to me. If I believe someone is a good person who is genuinely trying, I am the sort of person who would give them the shirt off my back.

I also believe that people are capable of far more change than they sometimes realise.

Our past matters. Our decisions have consequences, and we cannot always undo the hurt we have caused or the opportunities we have lost. But our past does not have to determine the direction of our future.

I have made mistakes that have cost me dearly. I have experienced the consequences of my actions, and I have had to work hard to rebuild parts of my life that I once took for granted.

I don't share that to seek sympathy or to suggest that personal hardship automatically makes someone an expert in helping others. I share it because I know what it feels like to be at a point where the life you are living is completely different from the life you want.

I know that change requires more than good intentions. It requires honesty, consistency, accountability, the right support and a willingness to confront the things we would sometimes rather avoid.

It also requires patience. We don't undo years of unhealthy patterns overnight. We change through the decisions we make every day, especially when those decisions are difficult.

And I believe that when we are willing to make meaningful changes to how we live, think and respond to the world around us, we can create a very different future.

Why I Do What I Do

I didn't enter the rehabilitation industry because I had everything figured out. I entered it because I had experienced what can happen when life goes off course, and I wanted to use those experiences to help other people find their way back.

I know what it is like to lose direction. I know what it is like to watch the consequences of your decisions unfold and wonder how you will ever put things right. I also know that life can begin to look very different when you commit to changing the way you live.

That is why Six Seasons Recovery means so much to me.

I want people who come to us to understand that they are more than their addiction, their diagnosis, their mistakes or the worst period of their lives. They have the opportunity to rebuild, develop healthier habits, strengthen their relationships and discover what they are capable of becoming.

Recovery is not simply about returning to the person you were before things went wrong. It can be about becoming someone new — someone healthier, more self-aware, more resilient and more aligned with what truly matters.

I have seen the difference that meaningful change can make in my own life, and I see the potential for it in the people who walk through our doors.

I don't believe there is one formula that works for everyone. Every person's story is different, and every recovery journey deserves to be approached with care, respect and an understanding of the individual.

But I do believe that our circumstances can change, that our mindset and daily choices matter, and that we should never underestimate what is possible when someone decides to take their life in a different direction.

Dramatic change can produce dramatic results. I have experienced that firsthand.

My past will always be part of my story, but it no longer has to define the direction of my life.

Today, I am a father, a partner, a business owner, a student and someone who is committed to helping others. I am still learning, still growing and still working towards becoming the person I want to be.

If there is one thing I hope people take from my story, it is this:

No matter where you have been, what you have done or how far you feel you have fallen, your life can take a different direction. You cannot always change your past, but you can start making different decisions today.

And sometimes, that is where everything begins.